Not all bouquets are equal. Some attract loyal, long-term customers. Others attract churn. Here's a simple test every IPTV reseller should run to find their ideal customer profile.
A Panel IPTV allows you to create custom bouquets. Most resellers throw everything together. But a Revendeur IPTV in Sweden ran an experiment: he created a single bouquet called "Starter." It contained only 50 channels—local news, major sports, popular movies. Nothing else. He sold this for half his normal price.
Here's what he learned. The Starter bouquet customers had 40% lower churn than his full-package customers. Why? Because they knew exactly what they were buying. No confusion. No "why isn't XYZ channel working." Just 50 channels that worked reliably.
The customers who bought the full package (2,000+ channels) were more likely to complain. They expected everything to work perfectly. They found obscure channels that didn't work. They asked for refunds more often. The Starter customers? They were happy.
The lesson is counterintuitive. Smaller bouquets attract better customers. Better customers stay longer. Longer stays mean more revenue—even at a lower price point.
What actually works is creating a "Basic" bouquet of your 100 most reliable channels. Price it at 60% of your standard package. Market it as "Streaming simplified—everything just works." The customers who buy this are your ideal base. They value reliability over quantity.
Then, offer your full bouquet as a "Premium" upgrade for customers who specifically request more channels. You'll still serve those customers. But you'll know they're more demanding. You can price accordingly.
Run this test for 90 days. Compare churn rates between Basic and Premium. I predict your Basic customers will outlast your Premium customers by a significant margin. That data will change how you build your IPTV reseller offers forever.